The need for data-driven decision making arises from the following reasons:

1. Accuracy: Data-driven decisions are based on facts and figures, reducing the risk of errors and biases.

2. Objectivity: Data helps to eliminate personal opinions and emotions, leading to more objective decisions.

3. Informed choices: Data provides insights, enabling organizations to make informed decisions.

4. Competitive advantage: Data-driven organizations can respond quickly to changes, gaining a competitive edge.

5. Improved performance: Data-driven decisions can increase efficiency, productivity, and profitability.

6. Reduced risk: Data helps to identify potential risks and opportunities, enabling proactive decision-making.

7. Scalability: Data-driven decisions can be applied across the organization, facilitating growth and expansion.

8. Accountability: Data provides a clear audit trail, promoting accountability and transparency.

9. Customer-centricity: Data helps organizations understand customer needs, leading to better customer experiences.

10. Continuous improvement: Data-driven decision-making fosters a culture of continuous learning and improvement.

By leveraging data-driven decision-making, organizations can unlock new opportunities, drive growth, and stay ahead in today's fast-paced business environment.