3.HIERARCHY OF INFORMATION USERS IN BUSINESS ANALYTICS

 




  • Top (Strategic): CEOs, CFOs - Need high-level insights for strategic choices (overall performance, industry trends, long-term forecasts, ROI of data initiatives).
  • Middle (Tactical): Department heads, managers - Use BA for informed decisions within their departments (operational efficiency, meeting departmental goals, identifying areas for improvement, campaign effectiveness).
  • Lower (Information Consumers): Individual contributors - Reliant on BA reports and dashboards to understand their specific role and performance (daily/weekly metrics, customer feedback data, sales trends for their territory, task-relevant information).
  • Bridge Role: Business Analysts - Translate complex data into actionable insights for information users.
  • Data Specialists: Data Scientists - Build models, analyze large datasets, identify hidden patterns (may not directly interact with information users).






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